Apple Watch Nike+

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Apple Watch Nike+

R/GA Portland

Client: Nike

Awards & Honours

Clio Sports 2017: Silver, Digital/Mobile Apps

The One Show 2017: Merit, Design: App Design.

The One Show 2017: Merit, UX/UI Utility.

Cannes Lions 2017: Shortlist, Design: Digital & Interactive Design: UX Interface & User Journey.

Cannes Lions 2017: Shortlist, Digital Craft: Form: Image; Sound; Aesthetic; Interface and Navigation (UI).

Cannes Lions 2017: Shortlist, Digital Craft: Form: Image; Sound; Aesthetic; Overall Aesthetic Design.

Cannes Lions 2017: Shortlist, Digital Craft: Form: Image; Sound; Aesthetic; User Experience Design (UX).

Contributions

With the exception of the app’s animations and language options, in the space of two weeks Oscar programmed the entirety of the original Apple Watch Nike+ Product demo. This demo, which has since then evolved, can be found at 200 Apple Stores around the world.

References

Available upon request.

“As part of a decade-long partnership with Nike, we’ve been building out the Nike+ ecosystem, helping create the world’s largest running community. Fueled by a burgeoning relationship with Apple, Nike wanted to expand the community from tens of millions to hundreds of millions—including people who hate running.

With simplicity in mind, we created a running experience for the new Apple Watch Series 2. Now anyone can run with Nike+—no phone required. 

Packed with features to help even the most reluctant runners get connected and inspired, the Apple Watch Nike+ offers a gentle daily reminder: “Are we running today?” “ - R/GA