Samsung: The Billion Color Film.

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The Billion Color Film.

R/GA NY

Client: Samsung

Awards & Honours

Cannes Lions 2017: Shortlist, Innovation: Applied Innovation.

Cannes Lions 2017: Shortlist, Promo & Activation: Use of Promo: Experience: Customer Retail / In-Store Experience.



Contributions

In the space of 4 hours, built the initial color counting algorithm that kickstarted the project.

References

Available upon request.

“In an industry cluttered with competing claims about picture quality, we needed a way to make the new Samsung QLED TV stand out. So, knowing that the QLED can display one billion colors, we decided to launch it with a film made using them all. Pulling together a team of leading data scientists and filmmakers, we created a film made specifically to be played on the QLED TV. A film that contained all one billion colors it could display.” - R/GA