Examples of Consumable In-App Purchases
Five examples of Consumable In-App Purchases out in the market.
Clash of Titans
Clash of Titans is a free to play team battle game that generates over $496 million dollars in annual revenue (2022) by selling customers consumables in the form of premium currencies known as Gems which can be earned over time but if purchased allow you to speed up specific game mechanics, giving you an advantage over other players.
Their consumables include:
- Pile of Gems: $4.99
- Bag of Gems: $9.99
- Sack of Gems: $19.99
- Pocketful of Gems: $0.99
- Special Offer: $4.99
- Resource Pack: $0.99
- Special Offer: $9.99
- Special Offer: $1.99
- Special Offer: $2.99
Sources: Statista, Apple App Store
Tinder
Tinder is a dating app that has two consumable In-App Purchases: Superlikes and Boosts, which contribute to its annual revenue of $1.6 billion (2021).
- Customers can buy 3 Superlikes for $3.33, enabling them to appear first with a special design of the partner that they are wishing to attract.
- Boosts cost between $6.99 to $4.99 per consumable, depending on how many they buy at once, and allow a customer to appear first on profiles in their area for 30 minutes.
Their top consumables include:
- 1 Boost: $7.99
- 1 Boost: $6.99
- 5 Super Likes: $4.99
- 1 Boost: $3.99
- 3 Super Likes: $9.99
Sources: Business of Apps, Apple App Store
Pokémon Go
Pokémon Go is a free to play adventure game that generates over $600 million a year from In-App Purchases, whereby customers can spend money on consumable items such as Poké Balls, Lucky Eggs, Incense or Revive a Pokémon amongst other things.
Their top consumables include:
- 100 PokéCoins: $0.99
- 550 PokéCoins: $4.99
- 1,200 PokéCoins: $9.99
- 2,500 PokéCoins: $19.99
- Ticket: $4.99
- Event Bonus: $0.99
- 5,200 PokéCoins: $39.99
- 14,500 PokéCoins: $99.99
- New Trainer Box: $2.99
- Event Ticket: $4.99
Sources: Statista, Apple App Store
Candy Crush Saga
Candy Crush Saga is a free to play puzzle game that generated over $600 million in the United States alone in 2022, thanks to their In-App Purchase system that provides customers with a means to buy extra moves, candy based weapons that boost performance, gold bars or extra lives.
Candy Crush Saga's top consumables include:
- Offer of 10 Gold Bars: $1.99
- Extra Moves: $0.99
- Extra Lives: $0.99
- 10x Gold Bars package: $0.99
- Extra Moves: $0.99
- Extra Moves: $0.99
- Lollipop Hammer: $1.99
- 15x Gold Bars Package: $1.99
- 50x Gold Bars package: $4.99
- Extra small offer: $2.99
Sources: Statista, Candy Crush Fandom Wiki, Apple App Store
Two Dots
Two Dots is a free to play puzzle game that has generated over $143 million in revenue since its launch, thanks to their In-App Purchases system which enables individuals to buy in-game currency, extra moves and power moves.
Two Dots top consumables include:
- Power Up + 5 Moves: $0.99
- Currency Pack XS: $1.99
- Lives Refill: $0.99
- Gold Mine: $2.99
- Currency Pack M: $5.99
- Power Up: 5 Moves +1 Bomb: $0.99
- Currency Pack M: $9.99
- Gold Mine: $9.99
- 10 Moves: $1.99
- Power Up: 5 Moves + Ice Cracker: $0.99
Sources: Mobile Gamer Biz, Apple App Store