Cloud.

SCROLL FOR MORE.

Cloud.

Oscar de la Hera x Richard Clarkson Studio.

Role

Creative Technologist

Special Thanks

Ashley Vogt & Becky Stern

Drawing from Logic's philosophy, Oscar believes that music is an audio-cinematic experience. A movie for the mind, capable of portraying alternative realities or taking us back in time. A powerful experience that Oscar felt when moving to New York, where music took him back in time to gatherings with friends. Gatherings centered around music, that would enchant atmospheres, yielding laughter and delight.
Inspired by these phenomena, Oscar questioned how he could augment this audio-cinematic experience. After pondering on various concepts, he landed on a sound-visualizer. An idea that would germinate into the Lightbox DJ - a wooden box with a one-sided mirror, that would visualize the sound that flowed through it in real-time.
Its visualization design was informed by a conversation with Marco Basaglia, a talented musician and electrical engineer. Marco suggested that in order to translate the emotional reaction from a piece of stimuli from the audible spectrum into the visual spectrum, Oscar should connecting the dots between the similarities between the light and sound spectrums. This insight would be integrated in all iterations and converts cold, bass-heavy frequencies into the the shades of blue and warm, high frequencies into shades of red.
However, when Oscar filmed the video for Lightbox DJ with Ishaan Chaudhary of Memba, Oscar realized that the visualizer was incomplete. The hardware drove the majority of the algorithm, lacked the required flexibility and above all else, poorly visualized warm frequencies.
Fixated and frustrated, Oscar began to wonder how he could create a more complete algorithm. This rumination would take Oscar back to his time at Imperial College London, where under Dr Mihailo Ristic, Oscar learned signal processing and uncovered Fast Fourier Transforms (FFTs). FFTs are algorithms that convert signals from their original, time-space domain to a coherent representation in the frequency domain. Empowered by this discovery, Oscar went back to square one and began to explore how to bring his vision to life. He believed that this algorithm carried the flexibility required to deliver a truly accurate experience.
This exploration would lead Oscar to collaborate with Richard Clarkson Studio to augment the Cloud to its latest version. As part of this process, Oscar would inject the new and improved sound-visualizer into Richard’s world-famous Clouds. This collaboration was so successful that it led the Cloud to be used for the presentation of a major record label to show the potential of Creative Technologists like Oscar.

Although Oscar is proud of the developments to this day, he believes that the algorithm is still in its infancy. Consquently, he is currently researching ways to create an algorithm aimed at producing a visceral, audio-cinematic experience. An experience capable of mirroring the sentiments produced by music. This product is currently in R&D, will be sold by his company Delasign and hopes to share something with you soon.